The Edge Factor was a refreshing reminder of how genuine business practices are still key to success. Smart, savvy and easy to read, this book relates traditional business respect to our modern times. I thoroughly enjoyed it.

Doris Holinaty, Sales Manager
Post City Magazines, Toronto

Marc Gordon is “right on the mark” when it comes to offering a sharp edge on wise ways to market your business. Worthwhile reading!

Norene Gilletz, Cookbook Author, Food Consultant
www.gourmania.com

The Edge Factor provides no-nonsense and concise marketing ideas that have proven themselves time and time again. Marc has compiled the best techniques small business owners can apply today to achieve greater brand awareness leading to increased revenue - all packaged in an easy to understand format. This resource is a must for any owner or manager’s office.

Doron Levy, President
Captus Business Consulting

The Edge Factor is filled with simple and practical ideas.  Any business owner can take the material and apply the concepts immediately to grow their business.  I really like how the book covers a broad range of marketing tactics without being too abstract.  The real life examples are great at illustrating the concepts and effectiveness of each tool.

On a personal note, the chapter on USP was a great help for us.  It is one thing that we often undermined, yet one of the most vital and valued pieces of the marketing equation.  After reading The Edge factor, we will now give particular attention to developing and marketing our USP.

Cleve DeSouza, President
Evolution Property Investors Inc.

Without a doubt, The Edge Factor is a blue print for business success. I believe it should be required reading for any business owner, sales person, or marketing executive who wants to experience the highest level of sales success and growth.

Jim Pagiamtzis, Speaker and Author
Get Connected Make it Happen