The Fall of Kodak: 5 Lessons for Small Business
Who would have thought Kodak could be weeks away from bankruptcy? After all, the venerable company was a world leader in its field, in a virtually recession proof industry, and was making tons of money. Well all of that was at least true at one time.(700 word)
4 Vital Skills for Entrepeneurial Success
These skills are common among the world’s most successful business people. Those without these skills will likely have to work harder and in many cases, have their success decided more by luck and good fortune.
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Under Valued: 5 Ways to Protect Yourself From Unreasonable Customers
Your customers will pay for the sky, ask for the moon, and expect the stars. This is no way to run a business. So what can you do to protect yourself from outrageous demands?
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7 Questions to Ask Yourself Before Starting a Social Media Campaign
You're ready to start doing your company's marketing using social media! You know HOW to do it, but do you know WHY? (980 word)
Social Media Burnout: How to avoid it
Do you wonder if all those hours spent tweeting, blogging, and updating your Facebook page are bringing in business? Maybe they, just not for you. (965 word)
The Rise and Fall of Twitter, Part 1
How business marketing is destroying the fabric of a social networking icon. (995 words)
The Rise and Fall of Twitter, Part 2
11 tips for incorporating Twitter into your marketing program. (1460 words)
How I Became #1 in Google, Yahoo and Bing
I’m going to show you how you can too. No tricks, no gimmicks. (1600 words)
Why No Business Should Be Involved In Online Social Networking
Sure it's a powerful tool, but will it accomplish want you want it too? (1480 words)
Who’s qualified to speak for you?
Make sure those who represent your product or service know about them. (790 words)
What Your Clients Really Want
Hint: it’s not a better price. (500 words)
Appeasing the Search Engine Gods
Why being number one in Google might not be that important. (2240 words)
If Only I Knew Sooner
How to spot a crazy client before they make you crazy. (840 words)
How Your Business Can Outperform Toyota
What you can learn from the world’s biggest auto maker. (660 words)
Two Types Of Business People In This World
How your philosophy on life reflects on the way you do business. (530 words)
The Bull's-Eye Keeps Moving
Does your target market really exist? Maybe you don’t need one. (1470 words)
The Real Cost of Free Stuff
Why doing something for free can cost you more than just your time. (800 words)
Succeeding In Established Markets
Starting last doesn’t mean you cant finish first. (750 words)
Attract, Inform, Impress
12 ways to make your next trade show a sales generator. (1600 words)
The Value of Saying Thanks
What two little words can do for your business. (770 words)
The Messiah Syndrome
When your clients tell you you’re the best, think twice before believing them. (740 words)
The Art of Swag
How the right promotional item can bring business to your door. (1040 words)
Something To Remember You By
Even in the digital age, business cards can still carry the strongest message. (760 words)
Marketing With a Vision
Getting extraordinary results from common marketing tools. (1300 words)
